After everyone has seen your print media, usually your website is the second time you get to impact your audience. In this way, you do get a second chance to make a first impression. A nicely put together website will give your business added credibility, and can even be a virtual storefront from which goods or services could be sold. Web sites need to be well-organized, easy to navigate and read, and a plethora of other intangible things. Creating succinct, visually impactful websites start with well-formed html code. I am constantly studying the latest in web standards and backend programming solutions to build the best possible websites.